Science of Cars

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3 Buying New Car Tips That Will Save You from Being Ripped Off By a Car Dealer

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Do you know that there are 3 very basic but extremely efficient buying new car tips that will help you big time when it comes to negotiating car purchase?

OK. Here’s how it goes. Usually.

You’ve decided that you want a new car.

You’ve surfed the Internet a bit so you can get an idea about what type of car is right for your needs. In the process your attention was grabbed by the models you can’t afford. Anyhow, in the end you’ve come up with a half of an idea about the car you’re willing to spend your hard earned dollars on.

Now you go to a dealer.

And buy a totally different car.

And yes, it doesn’t fit all your needs. And, yes, the monthly payments are a little bit higher than what you’ve intended to pay. But, hey, that was the best deal ever!

You go home with a big smile all over your face… totally unaware that you’ve just been ripped off… (You get that afterwards when it’s too late.)

Now, What can you do to prevent such a scenario?

Let me assure you one thing: you are not stupid.

You’re just a human.

What you need to understand is that as being a human your emotions play big role in your decision making behavior. That is something every car dealer knows.

And abuses. You’ve been manipulated.

The 3 main emotional triggers that car dealers use are fear of loss, prestige and value.

The first thing a car dealer will try to figure out about you is which model you’re interested in and what makes you excited. Then he will make you believe that there’re only a few models left. Your fear of loss will do the charm – you’re on the road to make a hasty decision.

The second emotional trigger is all about prestige. A car dealer will make you feel like a million bucks when driving the vehicle. They’ll even ask questions like “Will this fit into your garage?” which assumes mental ownership because now you can picture the vehicle in your garage.

The third thing is to make you believe that in case you want to resell the vehicle it has great value. This is an absolute nonsense because almost every car loses an average of 25% the first year.

OK. Now, when you know a few car dealers secrets let me tell you how you can help yourself.

There are 3 buying new car tips that you can use to gain a competitive advantage:

1. Before you even think to go to a car dealer you need to make a pretty firm decision what make and model you’re interested in. Gather as much information as possible about it. Make your choice in advance. This will prevent a car dealer to talk you into something that doesn’t fit your needs.

2. Call the dealership before going to test drive. Most dealerships have an Internet Department and will sell their vehicles for less than by just walking in. Contact this department first.

3. Don’t negotiate payments, just total amount of purchase. Most buyers fall into the trap of monthly payments and do not look at the total overall cost of their purchase.

There you have it – three basic but very powerful buying new car tips. Use them.

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